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[wpseo_breadcrumb] 6 tips for designing a great website In today’s digital world, website is a must have asset for every organization. An organization’s website plays a critical role in the customer’s journey. It is often the first touch point where the customer interacts with the brand.  As a...

[wpseo_breadcrumb] Deciphering Brand Personality with Jennifer Aaker's Five Dimensions of Brand Personality Model https://www.youtube.com/watch?v=6q9hlkWdxVw Five Dimensions of Brand Personality Model is a framework conceptualised by Jennifer Aaker to help marketers define the Brand Personality. The framework outlines 5 core personality dimensions which are further drilled to facets. These facets are...

[wpseo_breadcrumb] How To Write A Perfect Creative Brief? A creative brief is the blueprint that takes a project or a campaign from an idea to a visual rendition. It acts as the foundation for any successful marketing initiative. It combines all the necessary pieces of information on...

[wpseo_breadcrumb] Common Reasons Why your Website is'nt Ranking https://www.youtube.com/watch?v=bMxmwCJmRDA Ever wondered why your amazing website is not showing up in searches? Well we have answered your eternal question in this video. This video will help you understand SEO - Search Engine Optimization. SEO enables you to get more...

[wpseo_breadcrumb] Coffee with CMO Series | Episode 3 | Tanmay Ayare | Global Head Marketing | Route Mobile https://www.youtube.com/watch?v=2rEInmkqMUU‘Coffee with CMO’ Series with Tanmay Ayare, Global Head – Communications & Marketing, Route Mobile in conversation with Ipsita Nayak, CEO, Kalzoom Advisors based on the theme, “Power of...

[wpseo_breadcrumb] Coffee with CMO Series | Episode 1 | Shyam Ananthnarayan | CMO | ITC Infotech https://www.youtube.com/watch?v=vE12c8Syb3k‘Coffee with CMO’ Series with Shyam Ananthnarayan, Chief Marketing Officer, ITC Infotech in conversation with Ipsita Nayak, CEO, Kalzoom Advisors based on the theme, “Is Marketing evolving or has it been...

[wpseo_breadcrumb] The Power of Storytelling in Brand Strategy Stories have been a part of human history since time immemorial. In fact, the ability of human beings to imagine and tell stories is what led to evolution of societies, cultures, religions and even economics. So, it’s no surprise...

[wpseo_breadcrumb] The Best Types of Content for SEO Today, content has earned its proper place, with SEO professionals citing it as the most important ranking element in the industry. But, to maximize your SEO, what content do you need to create? Here are a few ideas! 6 types...