02 Dec Deciphering Brand Personality with Jennifer Aaker’s Five Dimensions of Brand Personality Model
[wpseo_breadcrumb] Deciphering Brand Personality with Jennifer Aaker's Five Dimensions of Brand Personality Model https://www.youtube.com/watch?v=6q9hlkWdxVw Five Dimensions of Brand Personality Model is a framework conceptualised by Jennifer Aaker to help marketers define the Brand Personality. The framework outlines 5 core personality dimensions which are further drilled to facets. These facets are...