Building New Frontiers in marketing for e-commerce companies

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Consumer shopping behaviour is changing worldwide as more and more people are taking to online shopping. The overall e-commerce market is expected to reach USD$ 30 Billion by 2030 (Source- IBEF). As internet and smartphones become more accessible in different parts of the world, brands are adopting e-commerce as one of their primary sales channel. This has resulted in a significant shift in marketing strategies and budgets towards digital marketing.

We specialise in working with e-commerce companies to help them break through all the noise in the online space, stand apart from competition and generate traffic to their websites. We don’t just take a cookie-cutter approach to marketing, but equip our clients to build new frontiers through marketing by our 100% focus on results and not just activities.

Our Areas of Expertise

We help you build a competitive advantage and maximise marketing investments

Brand Positioning & Message

Branding and messaging is key to e-commerce success. We take into account the perspective of your internal teams – Management Team, Marketing Teams, Customer Service and Product Team and combine the same with customer and competition research to build a unique story and message for your brand.

Search Engine Optimisation

Growing organic website traffic and boosting search engine rankings is critical to achieving e-commerce success. We help steer traffic to your website by building your online presence, getting you quality referrals and increasing your site’s relevance through smart use of targeted keywords associated with your offerings and white hat backlink techniques.

Design

Online space is crowded with information and brands, both established and new are vying for the attention of the same customer. We design creatives that stand out, speak the same language as the customer and evoke action. We concentrate on semiotics to create visuals that connect with the consumer

Influencer Marketing

Social Media Influencers have become a strong alternative marketing channel. We help brands to navigate the crowded terrain of influencers, plan strategies to ensure maximum business benefit and build strategic partnerships with influencers to endorse your brand and recommend the same to their follower group.

Social Media

Social media plays a vital role in online marketing. We help brands to build awareness, communicate and engage with customers, and generate more sales for their online store. We build and manage the social media channels, analyse and report on the brands social media activities and execute advertising services.