Building New Frontiers in marketing for Nonprofits and NGOs

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Bringing change has never been easy. Not for profit organisations have to navigate a myriad of complexities to bring about social, economic, cultural, civic and financial change in the world. Marketing has increasingly become a critical strategic requirement for organisations operating in the social sector. From raising awareness for their cause, fund raising and bringing in volunteers, marketing is also helping organisations to articulate their areas of strength, align efforts for maximum impact and innovate through technology.

We specialise in working with nonprofit, NGOs and other organisations operating in the social sector to help them attract and maintain support, communicate complex ideas into simple and relatable messages, engage communities towards their cause. We don’t just take a cookie-cutter approach to
marketing, but equip our clients to build new frontiers through marketing by our 100% focus on results and not just activities.

Our Areas of Expertise

We help you build a competitive advantage & maximise marketing investments

Brand Positioning & Message

Branding and messaging is not just for corporates. Nonprofits and NGOs need to articulate their brand message to create trust, recognition and engagement for their work and the cause they are supporting. It is the foundation upon which a Non Profit will interact and communicate with the various stakeholders within the ecosystem it operates in.

Creative Strategy + Design

Online space is crowded with information. Nonprofits are vying for attention from the same audience as other corporates, nonprofits, celebrities, news channels etc. We design creatives that stand out, speak the same language as the target audience and evoke action. We concentrate on semiotics to create visuals that connect with the consumer

Advocacy

Advocacy helps nonprofits and NGOs to advance their mission, increase their sources of funding and solve societal, economic and civic problems. We conceptualise 360-degree marketing programs to build advocacy and execute the same for maximum impact.

Influencer Marketing

Social Media Influencers have become a strong alternative marketing channel. We help non-profit brands to navigate the crowded terrain of influencers, plan strategies to ensure maximum business benefit and build strategic partnerships with influencers to endorse your brand and recommend the same to their follower group

Social Media

Social media plays a vital role in online marketing. We help brands to non-profit brands to build awareness, communicate and engage with their audience, and generate interest and advocates for their cause, fundraise and create awareness for their work and the impact created. We build and manage the social media channels, analyse and report on the brands social media activities and execute advertising services

Search Engine Optimisation

Growing organic website traffic and boosting search engine rankings is critical to fundraise success, creating awareness and bringing in volunteers and supporters. We help steer traffic to your website by building your online presence, getting you quality referrals and increasing your site’s relevance through smart use of targeted keywords associated with your offerings and white hat backlink techniques.

Marketing Strategy

We help you create a strategy that builds the foundation for rapid and consistent growth year over year. We understand market dynamics and build the marketing plan to create brand presence, attract the right leads and convert them into buyers.