Marketing is evolving at an unprecedented pace. For the IT & Technology sector, the role of marketing is also expanding beyond a service function to play a strategic role in the business growth. For IT companies to be successful, they need to invest in their brand, call out their differentiation and establish thought leadership. In addition, marketers need to look beyond traditional forms of digital marketing and embrace tactics like video, influencer marketing to cut through the noise and build conversations with their audience. Download the Infographic to know marketing tactics that will work for the IT & Tech industry