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Coffee with CMO Series | Episode 2 | Mohit Kochar | VP & Global Head Marketing | KPIT
Coffee with CMO’ Series with Mohit Kochar, VP & Global Head Marketing, KPIT in conversation with Ipsita Nayak, CEO, Kalzoom Advisors based on the theme, “Evolving Customer Journeys and Its Impact on Marketing”
An overview of key features of the interview:
How it is extremely crucial for IT companies to not only understand their customers journey but also the journey of their client’s customer to understand where tech spends may arise
Thought Leadership involves customers engaging with the brand, co-branding and co-partnering with Customers who proactively share testimonials with the outside world.
Marketing needs to engage with specialists and work with a network of partners with niche skills