Social Media has changed the face of marketing. It gives brands an opportunity to directly engage with customers in a personalised way. Social Media is no longer just a channel for influencing customers at the top of the funnel but plays a critical role at every stage of the customer journey.From creating brand awareness to brand ambassadors, social media is one of the most critical channels in the marketing mix.
At the same time, one of the biggest challenges for marketers is to be able to build communication that will resonate with their customers and potential customers. Like in all digital channels, marketers need to cut through the noise and grab their audience’s attention. The trick is to harness the power of data and use the insights to connect with the audience and build conversations.
We enable our clients to achieve new frontiers in social media. We work with brands both globally and India to make social media a success for them. As a leading Social Media Marketing Agency in India, we don’t just help brands build a social media presence but establish a platform to foster relationships with their customers.
There are a variety of reasons why marketers use social media services – from increasing brand presence, generate leads, boost conversations, cultivate word of mouth referrals, enable sales and finally gain knowledge of competition.
We develop unique and engaging content that stands out and provides viewers with a reason to click the “Follow”, “Like” or “Share” button and interact with your brand. We design the social media creative as per the medium whether Facebook, Instagram, LinkedIn, Twitter, TikTok etc.
In addition, we use the features available in the platform to construct the content to create better reach and make use of the platform to promote the content.
We take complete responsibility for managing your social media. This includes
We develop a monthly social media calendar. The calendar contains the posts plan to be put up in each of the key social media platforms and execute the same. In addition, we also write the caption for the social media posts, research and create appropriate hashtags
We study the audience behaviour and put up posts on Social Media based on the best time for maximum views. In addition, we tag relevant people, profiles and organizations. We also reply to comments as well as increase the views of the social media content through organic activities such as posting on relevant Groups, Hashtag, Tagging influencers etc.
We share monthly reports on the activity done on social media performance – new followers, engagement, ad performance, visits, reach, competition activity etc.
Brands use social media advertising for a variety of reasons including increasing sales, website visits, enabling engagement, remarketing and reach. We manage end to end advertising on social media platforms.
We work with brands to
Set up a baseline – The social media plan is built from the baseline and will focus on shifting the baseline upwards. This includes average new followers added per month, current engagement rate, audience profile on the various social media.
Develop the advertising strategy based on the social media calendar and marketing initiatives.
This will include the following
We manage the execution of social media advertising including
We provide daily, weekly and monthly reports on advertising
We have a connect with multiple influencers as well as influencer networks and work with them to share content to their followers. We also build in elements of contests, promotions, giveaways etc. to get maximum benefit from Influencers.
Connect with us for all your Social Media Marketing Services needs
